There’s this term in the processed food industry for when something is quantifiably at its most delicious, but also–critically–still unsatisfying enough that you always crave more. It’s called the bliss point, Now, Disney Research has developed a neural network that seems to be chasing a similar idea–but for the world of movies.
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In an interview, the novelist Ian McEwan once complained light-heartedly about what it was like to go out and market a book after spending all the time creating it: “I feel like the wretched employee of my former self. My former self being the happily engaged novelist who now sends me, a kind of brush salesman or double glazing salesman, out on the road to hawk this book. He got all the fun writing it. I’m the poor bastard who has to go sell it.”
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One of the most exciting and difficult collections I’ve created was a font set for “Memory game” by Macosh Design.
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Today in Times Square, you will find a mountain of oversized sugar boxes containing over 45,000 pounds of sugar, representing the amount American kids consume collectively every five minutes.
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Many people ascribe mystical properties to creative ideas. They think a “Muse” floats down from the heavens and whispers in their ear. Believe it if you want, but it’s still nonsense that can get in the way of having control over your creative process.
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