BabyX, the virtual, artificially intelligent creation of Mark Sagar and his new company, Soul Machines Ltd., looks, sounds, and acts so much like a real baby that interacting with her produces a genuine emotional response — just like the kind you get when a real baby coos and giggles at you.
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Now substitute the word “workplace” with the word “brand” as in “develop innovative ideas and foundational strategies for advancing the brand,” and you get the idea.
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The illustrator within me is a tad mixed up. I have managed to split myself into two versions and there’s a constant battle raging between these two for years together.
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Currently, artificial intelligence (AI) technologies are able to exhibit seemingly-human traits. Some are intentionally humanoid, and others perform tasks that we normally associate strictly with humanity — songwriting, teaching, and visual art.
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Why do certain types of brands adopt certain types of fonts? Partly, at least, this can be attributed to a ‘trend effect’. This is a collective interpretation of design, absorbed through our familiarity with – and understanding of – the culture we happen to be part of.
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