For brands, one of the greatest changes has been the rise of pervasive communication in a globally networked society. Brands used to own their own narrative in a closed system wherein they were the broadcaster.
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I was crazy about graphic design when I was young. Every night after school, I stayed up until dawn to draw something with Photoshop. In contrast with my early passion, the sparkles in my heart faded away once I started to work as a designer.
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Often we will read about a Hollywood star that will avoid a role in a sequel for fear of being type cast. Or a star that will struggle to find a “breakout” role simply because the perception of the star’s work doesn’t match with the star’s desired change. Brands will have the same challenges.
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Human-computer interactions are heavily based graphical UI elements and color plays a critical role in this. As Pierre Bonnard once said: Color does not add a pleasant quality to design – it reinforces it. In this article, we’ll cover eight basic rules that can help you select the right color palette.
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This is what happens when you take a photograph: The light rays of your environment project a picture on a photo sensor. This picture is then stored on a hard drive. It’s a recording process, straightforward and linear. Your mind is not a camera.
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