How Brand Values Engage The Consumer Brain
There are brands that consumers trust and there are brands that consumers love. Love is not easy to achieve. It requires a certain tipping point of positive stimulus in the consumer brain.
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Author: Joseph Fioramonti
Hollywood Goodbyes and Focused Content
Phone calls in the movies almost never end with a proper goodbye. Why? A long goodbye would detract from the main storyline. The same is true with design. Dieter Rams once said “Good design is as little design as possible. Less, but better — because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.”
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The First New Blue Pigment in Over 200 Years Will Become a Crayon
Soon to slide into crayon boxes everywhere: a newcomer that will make widely accessible the first blue pigment created in over 200 years. Known as “YInMn blue,” the pigment was the surprise result of a 2009 chemistry lab experiment at Oregon State University.
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To Hell With Helvetica: Is an 1874 Type Catalog the World’s Most Beautiful Book?
William Hamilton Page was not the first American to earn a living cutting slabs of end-grain sugar maple into precisely ornate blocks of wood type, but he was definitely the first American to push this once-ubiquitous printing format into the realm of fine art.
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Watch the British Museum Conserve Its Largest Print, a 16th-Century Dürer Woodcut
Albrecht Dürer’s 1515-17 “Triumphal Arch” is one of the largest prints ever produced, made with 195 woodblocks on 36 sheets of paper that stretch four by three meters. The first edition at the British Museum is the institution’s biggest print, and was acquired in 1834.
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