My grandmother was a knitter. Whenever she had a free minute — which wasn’t often in her full-time job as a nurse while raising three children singlehandedly because her violin teacher husband was more interested in the bottle than in his family — she would knit.
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Growing up, I spent most of my spare moments in middle school, high school, and even a part of college doing digital illustration. In seventh grade, my best friend and I discovered the Internet and through it the world of video game and anime art, and we were hooked.
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For brands, one of the greatest changes has been the rise of pervasive communication in a globally networked society. Brands used to own their own narrative in a closed system wherein they were the broadcaster.
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I was crazy about graphic design when I was young. Every night after school, I stayed up until dawn to draw something with Photoshop. In contrast with my early passion, the sparkles in my heart faded away once I started to work as a designer.
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Often we will read about a Hollywood star that will avoid a role in a sequel for fear of being type cast. Or a star that will struggle to find a “breakout” role simply because the perception of the star’s work doesn’t match with the star’s desired change. Brands will have the same challenges.
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