Author: Joe Senior

Stakeholder Wants vs. User Needs: Why Following Orders Creates Bad Products

Posted by Joe Senior | Sep 4, 2024 | Design, Design Strategy, Design Thinking, DesignPsychology, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: Stakeholders often have specific desires based on business goals, market...

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Basic Color Theory

Posted by Joe Senior | Aug 19, 2024 | Color Theory, Creativity, Design, Design Strategy, DesignPsychology, Fine Art, Graphic Design, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: We designers know the importance of color. You know that whether it’s...

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Is it good design, or does it just look good?

Posted by Joe Senior | Jul 26, 2024 | Design, Design Strategy, Design Thinking, DesignPsychology, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: When I was in the Navy and just out of boot camp in 1970 the first three months...

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To grow your brand, narrow your audience target

Posted by Joe Senior | Jul 17, 2024 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, DesignPsychology, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: In any business when it comes to marketing you need to know your target audience....

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The most critical lesson about Data: think indirectly

Posted by Joe Senior | Jul 12, 2024 | Design, Design Strategy, Design Thinking, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: All designers know how important data is to any project we undertake. Just as...

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