Author: Joe Senior

Is it good design, or does it just look good?

Posted by Joe Senior | Jul 26, 2024 | Design, Design Strategy, Design Thinking, DesignPsychology, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: When I was in the Navy and just out of boot camp in 1970 the first three months...

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To grow your brand, narrow your audience target

Posted by Joe Senior | Jul 17, 2024 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, DesignPsychology, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: In any business when it comes to marketing you need to know your target audience....

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The most critical lesson about Data: think indirectly

Posted by Joe Senior | Jul 12, 2024 | Design, Design Strategy, Design Thinking, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: All designers know how important data is to any project we undertake. Just as...

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10 laws of UX every designer should know

Posted by Joe Senior | Jun 24, 2024 | Design, Design Strategy, Design Thinking, DesignPsychology, DesignReference, Graphic Design, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: While nobody is going to be arrested for not following the Laws of UX, you look...

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Simon Case: AI will destroy jobs, but there’s a silver lining that could save your career

Posted by Joe Senior | Jun 7, 2024 | Artificial Intelligence, Creativity, Design, Design Strategy, Design Thinking, DesignPsychology, Machine Learning, Marketing, Tech, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: The rapid advancement of artificial intelligence (AI) is transforming industries...

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