Author: Rebekah Freeman

How to defend the originality of your design

Posted by Rebekah Freeman | Feb 26, 2025 | Design, Design Strategy, Design Thinking, DesignPsychology, DesignReference, Inspiration, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: With so many apps looking strikingly similar, it raises the question—why? If...

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Longitudinal research in UX

Posted by Rebekah Freeman | Feb 12, 2025 | Design, Design Strategy, Design Thinking, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: You spent a lot of time and effort to create an app that seems to be taking off...

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When traditional user research isn’t an option

Posted by Rebekah Freeman | Jan 22, 2025 | Design, Design Strategy, Design Thinking, DesignPsychology, DesignReference, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: We know that the best way to improve user experience is by talking to the people...

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Customer as competitive advantage

Posted by Rebekah Freeman | Dec 11, 2024 | Advertising, Analytics, Design, Design Strategy, Design Thinking, Marketing, User Interface and Experience Design, Web Design |

ARTICLE: It seems designers are falling into a rut. We are doing the same type of research as our...

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Research basics every designer should know

Posted by Rebekah Freeman | Dec 2, 2024 | Design, Design Strategy, Design Thinking, DesignReference, DesignResource, Development, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: When it comes to design and marketing, gone are the days where the advertising...

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