Author: Siobhan Ford

Why Minimal Logos Work

Posted by Siobhan Ford | Jul 21, 2025 | Brand Strategy, Branding, BrandPsychology, Creativity, Design, Design Strategy, Design Thinking, DesignPsychology, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: It wasn’t long ago that companies had logos that were works of art. You...

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The Psychology Behind Great UI Design

Posted by Siobhan Ford | Jul 11, 2025 | Design, Design Strategy, Design Thinking, DesignPsychology, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: There is no better feeling than sitting at your computer, ordering something...

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Don Norman’s seven important questions of user interaction

Posted by Siobhan Ford | Jun 25, 2025 | Design, Design Strategy, Design Thinking, DesignPsychology, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: Whether people realize it or not, design is everywhere and woven into the very...

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CONSISTENCY, On compounding patterns and the art of divergence.

Posted by Siobhan Ford | Jun 9, 2025 | Creativity, Design Strategy, Design Thinking, Graphic Design, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: “Consistency” is one of the most repeated mantras in UX design, but...

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Understanding how to talk with executives

Posted by Siobhan Ford | May 19, 2025 | Design, Design Strategy, Design Thinking, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: You’re presenting your major design concept to top executives when one...

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