Author: Siobhan Ford

3 Mistakes Brands Make About Human Behavior

Posted by Siobhan Ford | May 29, 2019 | Brand Strategy, Branding, Marketing |

Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase...

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Web copy techniques that alienate users, and why not to use them

Posted by Siobhan Ford | May 28, 2019 | Marketing, User Interface and Experience Design, Web Design |

One thing’s for sure: you’re second-guessing about whether you want to buy anything from that site...

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How Behavioral Science Powers Brand Choice

Posted by Siobhan Ford | May 28, 2019 | Brand Strategy, Branding, Marketing |

Behavioral science is currently one of the hottest topics in marketing.

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Progress in Play: Board Games and the Meaning of History

Posted by Siobhan Ford | May 16, 2019 | Design, Fine Art, Graphic Design, Illustration |

The artists who designed them strove to attract the public eye and capture the public imagination,...

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The Psychology of Colour

Posted by Siobhan Ford | May 13, 2019 | Design, Fine Art, Graphic Design, Illustration, Print, User Interface and Experience Design, Web Design |

Colours have powerful effects on human psychology.

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