Author: Siobhan Ford

10 Basic Principles of Graphic Design

Posted by Siobhan Ford | Jun 13, 2019 | Design, Graphic Design, Illustration, Resource, Web Design |

Graphic design plays a critical role in brand-building and at the same time, in showcasing your...

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A brief history of calendar design

Posted by Siobhan Ford | Jun 12, 2019 | Design, Graphic Design, Illustration, User Interface and Experience Design |

We are surrounded by objects that have history, sometimes that span centuries, and we completely...

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Colors in UI Design — Theory, Psychology & Practice

Posted by Siobhan Ford | Jun 11, 2019 | Color Theory, Design, Graphic Design, User Interface and Experience Design, Web Design |

You need to know the meaning of colors if you’re a designer.

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What “intuitive” really means

Posted by Siobhan Ford | May 31, 2019 | Design, Design Thinking, User Interface and Experience Design, Web Design |

A product that is intuitive to me, might not be intuitive to my father.

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3 Mistakes Brands Make About Human Behavior

Posted by Siobhan Ford | May 29, 2019 | Brand Strategy, Branding, Marketing |

Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase...

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