Empathy Mapping: The First Step in Design Thinking
As UX professionals, it is our job to advocate on behalf of the user.
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Author: Siobhan Ford
St. Patrick’s Day symbols explained
Every March 17th people around the world squeeze themselves into overflowing pubs, imbibe in green-colored beers and gleefully don top hats covered in shamrocks.
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Why This Florida City Is Debranding Itself
Most cities have brands. New York has a blocky typographic logo. Philadelphia’s logo is a graphic of the Liberty Bell, with the slogan “Life, liberty, and you.” But Gainesville, Florida, has gone in the opposite direction with its new identity: debranding, rather than rebranding.
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A Killer Reason to Color Your Brand Red on St. Patrick’s Day
Saint Patrick’s Day provides a perfect opportunity to ponder how effectively your branding is helping your business stand out from the competition.
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How Brands Can Convert Data To Insight
Which person, from another field, do you think advertisers could learn most from? One name that might not spring to mind is Abraham Wald.
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