Siobhan Ford, Author at Dark Square

A Killer Reason to Color Your Brand Red on St. Patrick’s Day

Saint Patrick’s Day provides a perfect opportunity to ponder how effectively your branding is helping your business stand out from the competition.

Posted by Siobhan Ford | Mar 12, 2018 | Branding, Marketing, Tech |

Which person, from another field, do you think advertisers could learn most from? One name that might not spring to mind is Abraham Wald.

An ancient feud rages at the very core of your creative endeavour: The rational logical you and its fuzzy intuitive rival are in constant dispute.

Neanderthals died out about 60,000 years ago–and it may be associated with their poor artistic skills.

When it comes to products that assist people with disabilities, however, design choice and aesthetics tend to take a backseat to utility.