Ego is a Designer’s Worst Enemy
For designers, ego can be a huge source of confidence or a huge source of arrogance.
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Author: Siobhan Ford
Creatives Are Overworked
A new survey suggests creative professionals are being asked to do more work in less time–and it’s taking a toll.
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Maslow’s Hierarchy And Brand Development
One of the most influential innovators in psychology was the American psychologist and philosopher Abraham H. Maslow (1908-1970), who developed a transpersonal theory of human needs.
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Where Brand Influence And Engagement Intersect
Marketing is not about breaking through, it is about being invited in.
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One Rule For Making Brands More Memorable
Strictly speaking it’s not the past that shapes our future behavior but our memory of the past.
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