Understanding the human side of customers through digital anthropology studies is the important first step of human-centric marketing. Equally important is to unveil the human side of brands that can attract customers. According to Stephen Sampson in his book Leaders without Titles, horizontal leaders have six human attributes that attract others to them, even though they have no authority over others.
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Unless it turns out ennui is good for us. What if boredom is a meaningful experience—one that propels us to states of deeper thoughtfulness or creativity?
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Earlier this year, a seemingly innocuous black-and-white photograph of a young girl on a fairground ride began appearing across cities, newspapers, scaffolding, bus stops—even in an art gallery. There was no caption, no clever copy trying to communicate a message. Just one image, of one girl, about whom viewers began to create their own narratives and ideas. Who was this girl?
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Over the years we’ve seen art enhanced by feeding viewers chocolate, robots unveiling what a huge public gallery looks like at night, and most recently, news about the migrant crisis in Lesbos compared to an Anthony Caro sculpture.
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