ARTICLE SUMMARY: As the title implies brand leadership is not for the faint of heart.

Brand failure happens when those with insights fail to act on those insights. They refuse or lack the ability to overcome

  • Fear of failure
  • Complacency
  • A chief of manufacturing who says, “Not on my line”

In this fast paced world you have to have the courage to break out of that comfort zone and commit to a vision or insight if the brand is going to continue to be successful and keep progressing.

The lack of courage will cause lost chances, missed opportunities and the chance to get ahead of your competition and create something new and innovate.

Nothing can damage a brand faster than caving to the “what ifs” and never moving forward. It’s like the old saying, if you sit around long enough nothing will happen.

“Brand Leadership Has A Courage Requirement” by Larry Light covers a lot of ground on how to avoid stagnation and stay relevant and move forward in today’s marketplace.

This is a great article and well worth the read for both new and seasoned designer alike, let us know what you think in the comments.