ARTICLE SUMMARY: Back in the 50’s and early 60’s marketing was a whole different process than it is today. A bunch of marketers would get together, bounce ideas off each other and decide on what ideas they would “run it up the flagpole and see who salutes”.
As the old saying goes, Them’s the old days. Today, with the advent of computers and data analytics, marketers can track behaviors, demographics, and interests, enabling them to deliver highly personalized messages at the right moment.”
The importance of the psychology principles in design cannot be understated. “Designing with psychology to make products stick” by Canvs Editorial is a look at these principles and how to effectively use them in your design. They look at:
- Delighters
- Tesler’s Law
- Hawthorne effect
The goal of psychology in design is to understand human behavior and influence that behavior in ways that encourage people to take the actions we want. No small feat in this age where decisions are based on analytics as much as creativity
Canvs Editorial closes this article by stating, “these design principles are like lenses that help you see patterns in how people think, act, and make choices. What matters isn’t remembering the names of the laws, but noticing the trade-offs they reveal: simplicity vs. complexity, freedom vs. overwhelm, observation vs. natural behavior.”
This article is well worth the read by all designers. Please let us know what you think in the comments.
