ARTICLE SUMMARY: When it comes to design, there’s often a wide gap between product and common sense — one that can create unnecessary friction between product managers, engineers, designers, and beyond.
Knowing the difference between product sense and common sense helps designers move past their intuition to make informed, user-centered decisions.It bridges the gap between what feels right and what actually works.
“Difference Between Product Sense and Common Sense” by Nida Khan is an attempt to help people involved in design projects understand the difference between the two and make better, more informed decisions that balance user needs with business goals. Nida explores topics such as:
- Common Sense vs. Product Sense
- Understanding the Gap
- Decision Making in Design
While common sense is about what feels right to most people in everyday life, an intuitive, practical judgment based on general experience, product sense goes a step further combining that intuition with data, user insights, and strategic thinking to guide design decisions.
Nida closes her article by telling us, “If we all bring product sense into our day-to-day, we stop working in silos. We start acting as one product team. And that’s how we build not just features, but long-term impact.”
This article is well worth reading, let us know what you think in the comments.
