ARTICLE SUMMERY: Brett Zucker states “Brands are more fluid now than ever before.” hits the nail on the head. With the advancements in technology and an ever expanding global market branding has become increasingly more challenging.

In his article “Five Considerations for Future-Proofing Your Global Branding Strategy in 2019” the author discusses some of the major points to take into consideration for the future while branding now, some points are,

  • When it comes to brand consistency, are you thinking globally?
  • Are the right technology tools in place?
  • Is your treatment of data aligned with your brand’s values?
  • Does the customer experience align with expectations?

As Brett Zucker says, “Future-proofing a brand is a constant effort”, this article will be a help to you in this endeavor.

Let us know what you think in the comments.