ARTICLE SUMMERY: How “Netflix uses psychology to perfect their customer experience” is an article that emphasizes the benefits of psychology in design with Netflix as an example of those benefits and how it helped Netflix garner %15 of the worlds web traffic.
Jen Clinehens takes the time to delve into the design principles that helped Netflix become the success they are today using these three principles,
- The Reciprocity Principle
- Cocktail Party Effect
- Idleness Aversion
As designers we need to look at all strategies that will make our clients website a success, whether a single or multi pronged approach, this is one strategy to add to your design toolbox.
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