ARTICLE SUMMARY: Design is challenging. While empathizing with users is vital, truly impactful design also requires a strong grasp of business realities and the ability to work with other people involved with the project.
As designers, we want to create designs that not only meet user needs but also support business goals, demonstrating our impact and the strategic value of design.
In “Make Design Count” Luděk Černocký emphasizes the role of design in business, how to elevate its impact and demonstrate its value. To support this, he recommends focusing on:
- How design saves development costs
- Metrics that matter
- Building internal advocacy for design
Seasoned designers understand that great UX doesn’t happen in a vacuum. While user insights are essential, so is a deep understanding of the business. The most effective design solutions go beyond aesthetics and usability, they create real, measurable impact. Failing to address poor design and unmet user needs increases the risk of costly issues that will directly impact the bottom line.
In the long run, to help design earn a seat at the table, share specific examples of cost savings during leadership meetings. Knowing how developer teams are structured and resourced can help you demonstrate how early design investments prevent expensive rework and streamline workflows. Over time you will be able to quantify cost.
Luděk Černocký reminds us, “Influence isn’t built in a single conversation; it’s built through repetition. Be there every time the conversation happens, and bring design to the table.”
This is a great article for all designers, let us know what you think in the comments.
