ARTICLE SUMMARY: Nothing drives success and customer loyalty like a quality product that is always improving. Making product quality a team sport ensures that everyone involved in the product’s lifecycle shares responsibility for its success.

When quality is owned by one team it’s easy for others to overlook their role in ensuring quality. By making it a shared responsibility everyone from designers to developers to product managers thinks critically about how their contributions impact the user experience.

Making product quality a team sport” by Aletheia Deliver talks about how our products are a reflection of our team and organization’s processes. Through personal experience Aletheia looks to help us give our users the best possible experience on a consistent basis. She talks about

  • Rituals as effective change agents
  • Why tech hates fixing UX debt
  • In the shoes of our customers

Teams working together on quality can align better on the product’s purpose and user needs. This shared focus helps ensure a consistent and cohesive user experience. When the entire team values quality there’s a natural push toward learning, improving processes, and adopting better tools and practices across all stages of product development.

In short, making product quality a team sport leads to higher accountability, better collaboration, and more user-focused outcomes. It’s not just about catching bugs; it’s about building something everyone can be proud of.

If you are serious about producing a quality product this article is a must read.

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