ARTICLE SUMMARY: There is nothing like sitting down with a good book and escaping the real world for a while. Same thing with a cup of coffee and a newspaper in the morning to help set the tone for the day. But them’s the old days.
As of 2024, about 92% of Americans read the news online, a significant jump from 75% in 2015. With the ongoing digitalization of newspapers, this figure is set to rise even more. Think about it, that figure does not include blog posts, social media updates, online forums, ebooks, research papers, and user-generated content like reviews and comments.
In a world flooded with information, reading habits have changed. To ensure your articles stand out, you must adapt your writing style accordingly. Rita Kind-Envy’s article, “People Don’t Read Online—They Scan. This Is How to Write for Them” serves as a guide on capturing and holding reader attention. She takes an in-depth look at:
- The concept of ‘scanning’
- The 9 scanning patterns
- The 10 ways to adapt the text for max readability
With the rapid evolution of technology and changing reader behaviors, writers must continuously adapt their approach. If we want our message to be widely consumed and understood, we need to refine our writing to meet the needs of today’s digital audience.
This article is an excellent resource for writers and people looking to enhance their reading skills. Let us know what you think in the comments.
