ARTICLE SUMMERY: The digital age has taken over and the internet has become the marketing and advertisers dream, it’s cheap, it’s easy, and has a global reach.

In Kevin Kernan‘s article “Print Equals Human” Kevin lays out his argument for print in this digital age and why it is still needed. He sights that

  • PRINT IS HARDER TO IGNORE
  • PRINT BUYS YOU A MOMENT IN TIME
  • PRINT SHOWS EFFORT, STABILITY, RESPECT
  • PRINT IS TANGIBLE – WHICH IS MEMORABLE
  • PRINT CREATES OWNERSHIP

Kevin Kernan states “With the onslaught of ads and online messages we are receiving every day these days, our brains have learned to tune out digital communication without even noticing.”

Those predictions of the death of print may be a little premature, let us know what you think in the comments.