ARTICLE SUMMARY: Product metrics are crucial for designers because they provide a data-driven framework to evaluate the effectiveness of design choices and understand how users interact with a product.
When designers consider product metrics, their goal is to bridge the gap between aesthetics, usability, and business outcomes. These metrics help designers measure the impact of their designs on users and the overall success of a product.
“Product Metrics for Designers: How to Enhance User Experience and Measure Product Success” by Anna Designer is a deep dive into the tools she uses to get her product metrics and how they are used. In this article she goes into great detail on
- CSI (Customer Satisfaction Index)
- NPS (Net Promoter Score)
- DAU (Daily Active Users) and MAU (Monthly Active Users)
The goal is to understand how metrics not only helps designers create visually appealing interfaces but also ensures the success of the product. Knowledge of product metrics allows for informed decision-making, ultimately enhancing the user experience.
Communication is the key to a successful outcome. When it comes to user experience metrics provide a shared language between designers, product managers, and developers, fostering collaboration to achieve business and user goals.
Anna concludes her article telling us “By mastering the use of these metrics, designers can elevate their role from simply creating visually appealing interfaces to becoming strategic partners in product development, driving both user satisfaction and business success.’
This is a great article and a valuable resource to have in our tool box. Let us know what you think in the comments.
