ARTICLE SUMMARY: Placing a UX vision before the UX process is a powerful approach because it sets a clear and inspiring direction for the entire design journey.
You are hired by a company to fix their UX process, make it more efficient, more mature, less chaotic. You spend a lot of time developing a new process that meets all your company needs and nobody is following it leaving you to figure out why.
“Put a UX vision before your UX process” by Jared M. Spool takes an in-depth look at this problem and helps you overcome the resistance your experiencing. Topics discussed are
- Encountering stakeholder resistance to UX processes
- The missing ‘why’
- Providing a compelling UX Vision
Designers, like a lot of people can get into a rut where it’s easier to do the same thing over and over again rather than to switch to a new process they don’t know. You need to provide a well-defined vision that acts as a North Star helping teams make consistent design decisions aligned with long-term goals.
You need to create a concise, memorable statement that captures the essence of the experience you want to deliver. To help visualize the future state you can use storyboarding, concept designs, or prototypes to bring the vision to life for stakeholders and the team.
In closing Jared asks designers, “are having trouble trying to convince people to follow your UX process before showing them a clear vision of what it can deliver? Put your UX Vision ahead of your UX process.”
This is a great article well worth reading, let us know what you think in the comments.
