ARTICLE SUMMARY: When it comes to design and marketing, gone are the days where the advertising executives sat in a room and discussed their product and how to market it. After much discussion they would then hand off their ideas to a design firm to interpret what the add execs think the consumer wants to see. Throwing ideas against the wall to “see what sticks” does not work in the computer age.
With the over abundance of information research is critical for designers because it ensures that their work is user-centered, effective, and aligned with real-world needs.
“Research basics every designer should know” is a soup to nuts look at design research and how to leverage your research fundamentals to improve product experiences. The article centers around
- The building blocks of research design
- Common qualitative and quantitative studies
- The art and science of asking questions
Research provides evidence to support design choices leading to solutions that are effective and functional. It helps designers focus on solving the most critical user and business problems.
Research uncovers barriers users face ensuring designs are all inclusive. It also identifies pain points in navigation, interactions, or content by uncovering unmet needs and sparking innovative design ideas.
Research bridges the gap between user needs, business goals, and creative solutions. It ensures that design is purposeful, impactful, and built to solve real problems. Without it designers risk creating solutions that miss the mark.
This article has a lot of valuable information and instruction for all designers, especially those just staring their careers.
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