Tag: Innovation

Building Brands With A Two-Way Conversation

In 1975, a researcher named Steven Sasson, working in a lab at Eastman Kodak, built the first digital camera. Sasson’s vision was clear. He saw the potential: in fifteen to twenty years the technology would be ready to compete against film. But Kodak executives never got behind it. In the years that followed, digital photography blossomed, but Kodak did not—or could not— respond. Digital camera sales overtook film cameras by 2004. Kodak declared bankruptcy in 2012.

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