Customer as competitive advantage
ARTICLE: It seems designers are falling into a rut. We are doing the same type of research as our...
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Tag: Marketing
What is storytelling in design?
ARTICLE SUMMARY: When it comes to design we are encouraged to engage in storytelling. But what...
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How Brands Can Counter Consumer Uncertainty
ARTICLE SUMMARY: Most people feel we live in uncertain times. This uncertainty can be influenced...
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Designing for Emotions
ARTICLE SUMMARY: Everyone loves a good story. Creative storytelling in UX/UI design is important...
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Design Principles Used by Apple
ARTICLE SUMMARY: Charles Caleb Colton said that “Imitation is the sincerest form of...
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Product Metrics for Designers
ARTICLE SUMMARY: Product metrics are crucial for designers because they provide a data-driven...
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How to use grayscale: a quick way to check accessibility
ARTICLE SUMMARY: As designers we know how important accessibility is. It gives more people access...
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How to create a color story
ARTICLE SUMMARY: Color is one of the most taken for granted things on the face of the earth....
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Neurodesign: a step-by-step guide to weaving emotions into your designs
ARTICLE SUMMARY: Nothing says good design like making that emotional connection to your target...
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Understanding the ‘Why’ behind some basic UI design practices
ARTICLE SUMMARY: Whether it’s from school or on the job training designers know it’s...
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7 principles of UX design for innovative AI solutions
ARTICLE SUMMARY: Admit it, Artificial Intelligence has turned the design world upside down. It has...
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The End of Design?
ARTICLE SUMMARY: If there is one constant in design it’s that design is always in the state...
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