ARTICLE SUMMARY: Why is branding important? Branding matters because it’s how people see you. It tells your story, shows your values, and helps others connect with what you or your company believe in.
Simply put, your brand is the impression you leave behind. Branding is your opportunity to shape that impression and turn it into a powerful tool for reaching your objectives. It sounds simple, but, there’s more to building a brand than having something that looks good with a few catchy phrases.
“The Anatomy of a Brand” by Shammah Godoz is more than just a guide, it’s a deep dive into what truly makes a brand unforgettable. Shammah breaks it down with clarity and purpose giving you a roadmap to creating a brand that connects, resonates, and stands out. In this article Shammah explores:
- The Anatomy of a Brand
- Brand Positioning
- Brand Expression
Everyone seems to have their own take on what branding is. But no matter how you define it, we can all agree good branding is a must have for anything that hopes to have a chance at success.
Good brands don’t happen by accident, they’re the result of thoughtful design and strategy. Every successful brand is built on intentional decisions. Without planning, inconsistency creeps in and success becomes uncertain.
This is a great article well worth the read by all designers, especially the beginner.
Let us know what you think in the comments.
