ARTICLE SUMMERY: In this historical look back at branding, Lexie Lu in her article “The Evolution of Branding” takes an in depth look at branding and the transformation it has made over the decades from the 1940s until today.
From magazine and catalog ads to the radio ads of the 1940s to present day Lexie Lu covers more than just the technological changes, but also the culture and circumstances that shaped the advertising world of these decades past. From music to subliminal messaging to the sexual undertones of the 70s, the changes in advertising was anything but subtle.
Finishing this article Lexi discusses how technological advances and consumer attitudes will affect branding in the future and what we should watch for in the coming years..
A great read, let us know what you think in the comments.