ARTICLE SUMMARY: You spend a boatload of time, effort and money creating a digital product that will solve your clients problems and keep their website standing out in front of their competitors.
But are you sure it solves all the problems you thought there was or will be? Enter usability testing. Usability testing is crucial in UX design because it helps ensure that a product is user-friendly, intuitive, and effective in meeting users’ needs.
“Usability testing: the complete guide” by Andrew Tipp is a comprehensive resource covering everything you need to know to conduct effective usability testing. This article will clarify
- What is usability testing
- Why carry out usability testing
- Which testing method should you use
The goal is to catch problems before launch saveing time, money, and frustration for users. A smooth and intuitive experience leads to higher engagement and retention. Usability testing provides real-world feedback to refine designs based on user behavior rather than assumptions.
Designers know fixing issues after launch is far more expensive than addressing them early in the design process. We want a well-designed, frustration-free experience that will foster loyalty and a positive brand perception that will encourage increased sales or sign-ups.
This article is a must read for all designers, let us know what you think in the comments.
