ARTICLE SUMMERY: “What a traffic light can teach a designer” is a look into the psychology of color and the origins of the effect some colors have on us.
Maxim Grozny explains how our minds were programed to react to the colors of red and green long before the appearance of traffic lights and how we apply them in our design’s call to action and how yellow plays a part in creating a flow that makes the transition from green to red comfortable for the user.
As creatives this article calls for us realize we have other directions we can use to achieve a goal for our clients and ourselves besides what we were conditioned to do over a lifetime, that we should consider taking the road less traveled.
This article is well worth the read, let us know what you think in the comments.
