ARTICLE SUMMARY: When it come to UX Research we come across a lot of findings. A finding is simply the description of a fact, and serves to establish patterns of behavior and attitude. What really drives the success of your products are the insights behind the findings.
What designers need to do is dig deep and look for insights that will make a real difference in the user experience. Users often can’t articulate their frustrations directly. Research insights help uncover hidden pain points that might otherwise go unnoticed.
“What is an insight in UX Research?” by Torresburriel Estudio helps you distinguish what is a finding and what is an insight and how to gain those insights on your project. In this article you will learn
- Characteristics of an insight
- How can we identify insights in the journey map
- How to prioritize insights
Insights ensure that design choices are based on real user needs rather than assumptions, they help prioritize features and improvements that have the most impact. Not all problems need to be solved immediately. Insights help teams focus on the most impactful issues first.
Insights help designers create a more intuitive and inclusive experience, they guide improvements in navigation, content structure, and interaction design. A design based on insights is more likely to resonate with users, increasing engagement and retention.
Torresburriel Estudio concludes this article by telling us “insights offer an understanding within a specific context and help us explain observations. They are also the starting point for deciding which UX design solutions to implement and develop.”
This is a great read for the seasoned and the new designer alike. Let us know what you think in the comments.
