ARTICLE SUMMERY: In today’s online market where everything is for sale you need a strategy, not just a strategy, but a visual strategy.

In Josh Miles’ article “What Is Visual Strategy, and Why Does Your Marketing Campaign Need It?” he helps define exactly what visual strategy is and how to achieve a more effective website using it.

effective website using it.

Among the items to consider when building your website you need to consider your brand’s:

  • Purpose
  • Values
  • Ambitions
  • Characteristics
  • Promise

Josh Miles also covers:

  • Visual Strategy for Particular Product Groups and/or Marketing Campaigns
  • Use of a Content Map
  • Elements of a Visual Language at your disposal
  • When to use them

This is very comprehensive resource and well worth the read.

Please share your thoughts in the comment section.