ATICLE SUMMARY: You have to admit, when it comes to Apple design and products they are the envy of the design world. They always look good, work well, and each new version is more innovative than the last. That’s no accident.
From Apple’s beginning in 1976 until now, Apple has been “ruthless in their attention to detail, a borderline unhealthy obsession with user experience, and a design philosophy that’s shaped half the internet.”
“10 UX secrets from Apple that will make your product irresistible” by Ryan Almeida is a look into Apple’s playbook, why they are so successful, and how you can apply the same principles to your own designs. He talks about:
- Sweat the micro-stuff
- Kill features like a villain
- Stay consistent, then throw in a surprise
Apple did not get to where they are by following trends, they rather fix what’s annoying the user today. Good UX is practical, it’s about eliminating the pain points created by poor design.
Think of the iPhone alarm telling you how many hours of sleep you’ll get, that’s empathy in UI form. Apple’s UX goes beyond usability; it creates emotional connections with its users, reassuring and supporting them while building lasting loyalty.
Ryan concludes his article telling us, “Apple’s UX magic isn’t magic. It’s a process. It’s empathy, and it’s a refusal to settle for “good enough.”
This is a great article, especially for the beginning designer. Let us know what you think in the comments.
