ARTICLE SUMMARY: In every business there are fundamentals that are basic to the success of a company. In design there are fundamentals that are basic to the success of our websites.

6 VISUAL DESIGN FUNDAMENTALS THAT UX DESIGNERS SHOULD CONSIDER” by Chris Lee is a look into some of the more subtler fundamentals in design that can help put your project over the top.

  • Gravity
  • Reading Direction
  • Reading Priority

Along with the other three fundamentals this will help keep your design clean and pleasing to the eye. The examples he shows will give us a greater understanding on how all these fundamentals help our designs to look their best and help in attracting and holding visitors to the websites we design for us and our clients.

This is an article worth reading, the fundamentals put forth by Chris Lee will apply across all mediums, print, digital, web, you name it.

Let us know what you think in the comments.