ARTICLE SUMMARY: Most companies starting out are in it for the long haul. Not many business owners start a business and say I hope it only lasts a year.
To go the distance a company needs a solid plan that will grow the brand and the company on a steady and consistent basis. A plan that will inspire brand loyalty from your target audience for years to come.
“Successful Brands Use This Plan To Win” by Larry Light looks at Sprouts Farmers Market’s formula for success against the larger companies in the same market. A few of the things he looks at and talks about are their commitment to
- Purpose
- Promise
- Product (and Service)
A brand needs to develop and commit to a plan that defines how to win, a roadmap that integrates brand-business actions for success that everyone in the company is on board with creating a team effort..
As Larry Light tells us, “Wall Street may not care about how the results are generated just as long as positive results are generated. But, from a brand-business standpoint, there is no better way to move forward towards enduring profitable growth than by having a Plan to Win.”
If you are planning to start a business or in a struggling business this is a great article for you no matter what your business.
Let us know what you think in the comments.
