ARTICLE SUMMARY: As designers it is our job to create products, services, or experiences that have positive and lasting impact on individuals, communities, or society as a whole.
Not an easy feat considering you have to come up with a thoughtful and empathetic approach that considers the needs, values, and aspirations of the people who will interact with what you’re designing.
“Design for meaningful outcomes” by Ian Batterbee discusses why we should design for outcomes instead of focusing on output to avoid backlogs and loosing the focus on what the customer outcome should be. He talks about
- Living in an output-focused world
- Shifting to an outcome-oriented mindset
- Tips for adopting an outcome-oriented mindset
By following these steps, you can design with the intention of creating meaningful and positive outcomes that contribute to the betterment of individuals and society as a whole.
Remember, designing for meaningful outcomes is an ongoing and evolving process. It requires a commitment to continuous learning, adaptation, and a genuine desire to make a positive impact on the world.
There is a lot of good information in this article that’s well worth reading.
