ARTICLE SUMMERY: AI (Artificial Intelligence) is becoming more and more integrated in marketing throughout the world.

Artificial Intelligence is making such an impact that high performing companies are using AI technology in their marketing plans at twice the rate of non-top-performers.

Despite popular belief AI is not to complicated to understand, you feed data into a computer, an AI model will find patterns in that data, marketing decisions are made from those patterns. AI’s ability to process large amounts of data and generate actionable predictions in real-time is a big advantage over humans ability to sort and analyze that amount of data in real time.

A MARKETER’S COMPLETE GUIDE TO AI” written by Leila Nazari helps you understand how AI enhances your marketing ability and how it works. Leila Nazari compares what AI is doing now compared to what humans are doing in marketing and compares the effectiveness of both in

  • Identifying who to target
  • Identifying what will sell
  • Identifying what to recommend

When it comes to creating compelling content humans still have the edge, it may take a while but the creative gap is shrinking.

To give us an idea how far along AI is to creating content Leila Nazari gives a link to  Talk to a Transformer, OpenAI’s new machine learning model trained on millions of websites, to tell us “how AI is being used in marketing.”

The advances in Artificial Intelligence never ceases to amaze us how it affects every facet of our lives, let us know what you think in the comments.