ARTICLE SUMMARY: The importance of your website SEO can not be understated. Like most things of great importance it comes with a fair amount of issues and things to think about in order to develop a winning strategy in your quest for the best SEO position possible.

Search engines are the lifeblood of any website and without a good position in search results your brand will have an uphill battle trying to grow and survive in the global marketplace.

To give you a clear understanding on what it takes to achieve a good SEO position Will Morris wrote “A Primer on SEO Techniques: The Good, The Bad, and The Ugly“. In great length he explains what you need to know about

  • Whit Hat SEO
  • Black Hat SEO
  • Grey Hat SEO

Each one of these has its own set of pros and cons that marketing designers should be aware of and consider the impact your choice will have on the success or failure of your website.

It takes a lot of research to determine acceptable SEO methods, but in the long run it will pay off in a prime SEO position.

One of the nice things about this article is the “Frequently Asked Questions About SEO Techniques” section that attempts to help clear up any confusion you may have about this topic.

Will Morris concludes his article by reminding us “There are many ways to improve your website’s search engine rankings. However, most SEO efforts don’t pay off immediately. You start seeing positive results over time. If you keep up with SEO developments, your website will begin to see a steady traffic flow.”

This is a great article with a lot of useful information, let us know what you think in the comments.