Author: Siobhan Ford

Why Brand Strategy Is Important

Posted by Siobhan Ford | Feb 2, 2022 | Brand Strategy, Branding, BrandPsychology, Marketing |

ARTICLE SUMMARY: As designers we talk about the brand strategy and how important it is to have...

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Color Psychology Quick Reference Cards

Posted by Siobhan Ford | Jan 17, 2022 | Color Theory, Design, Graphic Design, Resource, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: Why is color in design so important? The proper use and understanding of color...

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How to Handle Losing Your Motivation as a Designer

Posted by Siobhan Ford | Jan 10, 2022 | Creativity, Design, DesignPsychology, Development, Inspiration, Web Design |

ARTICLE SUMMARY: Ever get up and get your cup of coffee, turn on the computer and sit there with a...

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Context in design: A keystone to understanding users

Posted by Siobhan Ford | Jan 5, 2022 | Design, DesignPsychology, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: No matter what or who we are designing for context is important. A good design...

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A guide to effective emotional design

Posted by Siobhan Ford | Dec 8, 2021 | Brand Strategy, BrandPsychology, Design, DesignPsychology, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: If it’s one thing we have learned from COVID-19 it is that people want...

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