ARTICLE SUMMARY: As designers we look at the world a little differently than most people.

We look with the intention of identifying patterns and to develop empathy in an effort to create experiences to solve a problem. It sounds so easy, right?

We know the word “easy” is seldom used in the same sentence as solving a problem. There is a lot of variables to consider when solving a problem. In today’s environment psychology plays such a major role in design that we cannot ignore it and have a truly suitable or sustainable solution.

The Psychology of Design: 15 Principles Every UI/UX Designer Should Know” is a deep dive into the what is available to designers to effectively solve the problems that come before us. Some of the considerations that we should be looking at are

  • Information
  • The Cognitive Load
  • Aesthetic-usability effect

In the old days you didn’t have the analytic ability that you have now. Back then you had marketers standing in a mall or on the street trying to solicit information from people as they walked by. Today data collection is so advanced that it made it imperative to know these principles in order to craft an effective solution.

No matter what level of designer you are this is a great read and top shelf resource for your toolbox.

Let us know what you think in the comments.