Author: Siobhan Ford

Using Psychographics to Improve Marketing Techniques

Posted by Siobhan Ford | Dec 27, 2019 | Advertising, BrandPsychology, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMERY: Psychographics is one of the more important tools used in marketing that a...

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From idea to typeface: How are fonts designed?

Posted by Siobhan Ford | Dec 19, 2019 | Design, Graphic Design, Illustration, Print, Typography, User Interface and Experience Design, Web Design |

ARTICLE SUMMERY: There is a plethora of type faces at a designers disposal, but how many of us...

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The State Of UX in 2020

Posted by Siobhan Ford | Dec 11, 2019 | Design, Uncategorized, User Interface and Experience Design, Web Design |

ARTICLE SUMMERY: This article is a comprehensive look to the year ahead with half an eye on last...

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Planes Can Plant 1 Billion Trees A Year With Seed Bombs

Posted by Siobhan Ford | Dec 6, 2019 | Design Thinking, Inspiration, Tech, Uncategorized |

Can nature win the war on climate change? Maybe with a little help from humanity.

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Chapter 12: Dark Patterns: The Trickery Behind These Poor UI Tactics

Posted by Siobhan Ford | Dec 3, 2019 | Design, Tech, User Interface and Experience Design, Web Design |

If you’ve ever been to a carnival where they played bait and switch tactics for one of their...

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