ARTICLE SUMMERY: Typography can make or break a design. Poor typography can cost your client sales, or worse yet, cost you your client.

Typography can make or break your design: a process for choosing type” is a guide to help you choose the right typography and how to use it for the project you are working on to enhance and maximize the reading experience of your the targeted audience.

Jonathan Z. White wrote this article to give us a step by step guide to aid us in choosing the appropriate type for our project. Some of these steps include

  • Identifying your purpose
  • Identifying your target audience
  • Where and how to look for inspiration

One of the great things about this article are the links scattered throughout the article that goes into greater depth on each step of the process and giving you a greater understanding and appreciation for this process.

This article is a great resource, especially those of us just starting out.

Let us know what you think in the comments.