Author: Siobhan Ford

The Law of Closure: Designing for Perception

Posted by Siobhan Ford | Jul 3, 2023 | Design, Design Strategy, DesignPsychology, DesignReference, DesignResource, Graphic Design, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: When you think about it, the brain is the most complex organ of the human body....

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Why are so few logos hitting the ‘gold standard’ in 2023?

Posted by Siobhan Ford | Jun 21, 2023 | Branding, Creativity, Design, Graphic Design, Marketing, Visual Design, Web Design |

ARTICLE SUMMARY: Logos are one of the most important visual parts of brand and should never be...

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The End of Brands As We Know Them

Posted by Siobhan Ford | Jun 7, 2023 | Advertising, Artificial Intelligence, Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, Design Thinking, Marketing, Tech, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: Right now one of the hottest topics on the face of the earth is Artificial...

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Designing for users with dyslexia

Posted by Siobhan Ford | Jun 6, 2023 | Design, Design Accessibility, Design Strategy, Design Thinking, DesignReference, DesignResource, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: As designers we want to be all inclusive, we want everyone to have access to our...

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What is ‘fake door’ testing in UX?

Posted by Siobhan Ford | May 17, 2023 | Design, DesignPsychology, DesignReference, DesignResource, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: When it comes to User Experience all designers will tell you one of the keys to...

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