ARTICLE SUMMARY: When it comes to user experiences almost nothing has been studied more than how we perceive and process information..

Visual perception plays a critical role in user experience (UX) design as it directly impacts how users interpret and interact with digital interfaces.

Visual perception in user experience design” by Oluwatobi Akindunjoye is a deep dive into how physiology and behavior can impact the design of interactive systems and the way we really perceive things. He looks at

  • How do we interpret images
  • Visual Perception Advantages
  • Leveraging people’s natural order of progression when designing information architectures

Out of the five traditionally recognized methods of perception, taste, sight, touch, smell, and sound, sight is the most influential of them all.

There is not much information in design that isn’t conveyed visually making it imperative that designers understand how we see things and design in a way to take advantage of this knowledge.

By understanding principles of visual perception and applying them thoughtfully in UX design, designers can create more intuitive, engaging, and user-friendly digital experiences.

This is a great article for old and young designers, let us know what you think in the comments.