Creating a consistent color palette for your interface
ARTICLE SUMMARY: We know how important color is to design and that how you use color can make or...
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Category: Brand Strategy
What is storytelling in design?
ARTICLE SUMMARY: When it comes to design we are encouraged to engage in storytelling. But what...
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How Brands Can Counter Consumer Uncertainty
ARTICLE SUMMARY: Most people feel we live in uncertain times. This uncertainty can be influenced...
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Designing for Emotions
ARTICLE SUMMARY: Everyone loves a good story. Creative storytelling in UX/UI design is important...
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Merging accessibility with exclusive design
ARTICLE SUMMARY: In today’s digital marketplace it’s a battlefield out there trying to...
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Operation Make Skateboarding Cool Again
ARTICLE SUMMARY: The old saying goes, “If at first you don’t succeed, try, try...
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To grow your brand, narrow your audience target
ARTICLE SUMMARY: In any business when it comes to marketing you need to know your target audience....
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Emotional design: why it matters in UX
ARTICLE SUMMARY: Design is tough. It does not matter what you are looking at, Facebook,...
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How to explain branding to business folk
ARTICLE SUMMERY: When someone mentions branding what comes to mind? Well, depending on who you...
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How To Get And Use Testimonials For Your Products
ARTICLE SUMMARY: Let’s face it, marketing and sales ain’t what it used to be. There...
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The Cloud Marketing Mantra
ARTICLE SUMMARY: Trust in traditional institutions has taken a nose dive in recent years. Does not...
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Homepage Design: 5 Fundamental Principles
ARTICLE SUMMARY: The homepage is the most important page of any website. It is the first and...
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