BrandPsychology Archives

How Brands Can Counter Consumer Uncertainty

by Joseph Fioramonti | Nov 20, 2024 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, DesignPsychology, Marketing, User Interface and Experience Design, Visual Design, Web Design | 0 |

ARTICLE SUMMARY: Most people feel we live in uncertain times. This uncertainty can be influenced...

Designing for Emotions

by Siobhan Ford | Nov 18, 2024 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, Marketing, User Interface and Experience Design, Visual Design, Web Design | 0 |

ARTICLE SUMMARY: Everyone loves a good story. Creative storytelling in UX/UI design is important...

How to create a color story

by Siobhan Ford | Sep 9, 2024 | Branding, BrandPsychology, Color Theory, Creativity, Design, Design Strategy, DesignPsychology, Marketing, User Interface and Experience Design, Visual Design, Web Design | 0 |

ARTICLE SUMMARY: Color is one of the most taken for granted things on the face of the earth....

Operation Make Skateboarding Cool Again

by Siobhan Ford | Jul 24, 2024 | Brand Strategy, Branding, BrandPsychology, Creativity, Design, Design History, Design Strategy, Design Thinking, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: The old saying goes, “If at first you don’t succeed, try, try...

To grow your brand, narrow your audience target

by Joe Senior | Jul 17, 2024 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, DesignPsychology, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: In any business when it comes to marketing you need to know your target audience....

Emotional design: why it matters in UX

by Joseph Fioramonti | Jul 8, 2024 | Brand Strategy, BrandPsychology, Creativity, Design, Design Strategy, Design Thinking, DesignPsychology, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: Design is tough. It does not matter what you are looking at, Facebook,...

The Psychology of Color: How It Influences Emotions and Behavior

by Siobhan Ford | Jun 10, 2024 | Branding, BrandPsychology, Color Theory, Design, Design Strategy, DesignPsychology, DesignReference, Fine Art, Graphic Design, Illustration, Marketing, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: The importance of color in our lives cannot be understated. While most people do...

How to explain branding to business folk

by Joseph Fioramonti | May 20, 2024 | Advertising, Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, Marketing, User Interface and Experience Design, Visual Design, Web Design | 0 |

ARTICLE SUMMERY: When someone mentions branding what comes to mind? Well, depending on who you...

Why A Popcorn Icon Paid To Name His Company After Him

by Joseph Fioramonti | Mar 22, 2024 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, Development, Marketing, User Interface and Experience Design, Visual Design, Web Design | 0 |

SUMMARY: Orville Redenbacher’s Popcorn is known the world over and loved by all popcorn...

7 Keys To Brand Evolution

by Joseph Fioramonti | Jan 15, 2024 | Brand Strategy, Branding, BrandPsychology, Design Thinking, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: 2023 was a tough year for consumers and as a result it is one of the major...

The Neuroscience of Branding

by Joseph Fioramonti | Oct 11, 2023 | Brand Strategy, Branding, BrandPsychology, Design, Design Strategy, DesignPsychology, Graphic Design, Marketing, Tech, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: Thanks to technology the science of branding and marketing have come a long way...

Startup Branding Mistakes: 10 Common Pitfalls and How to Avoid Them

by Joseph Fioramonti | Sep 29, 2023 | Brand Strategy, Branding, BrandPsychology, Design, DesignResource, Marketing, Resource, User Interface and Experience Design, Web Design | 0 |

ARTICLE SUMMARY: There is no shortage of startups out there. Over 305 million startups are created...

Category: BrandPsychology

How Brands Can Counter Consumer Uncertainty

Designing for Emotions

How to create a color story

Operation Make Skateboarding Cool Again

To grow your brand, narrow your audience target

Emotional design: why it matters in UX

The Psychology of Color: How It Influences Emotions and Behavior

How to explain branding to business folk

Why A Popcorn Icon Paid To Name His Company After Him

7 Keys To Brand Evolution

The Neuroscience of Branding

Startup Branding Mistakes: 10 Common Pitfalls and How to Avoid Them

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