ARTICLE SUMMARY: Whether people realize it or not, design is everywhere and woven into the very fabric of our life. From clothing, buildings, objects and services used daily, all things are the result of a deliberate design process.
Don Norman once said, “Design is really an act of communication,” which means it depends on truly understanding the person you’re designing for. That’s what makes good design essential.
“Don Norman’s seven important questions of user interaction” serves as a valuable guide for creating user-friendly designs that minimize both mental and physical effort. This article explores:
- The Action Cycle
- The Gulfs of Execution and Evaluation
- The Seven Stages of Action
Good design is always taken for granted, but bad design, the ones with a confusing elevator layout or a frustrating online shopping experience will leave a lasting impression that will impact the bottom line.
The final takeaway from this article is clear, “The Design of Everyday Things” outlines crucial principles, with the Seven Stages of Action Cycle acting as a practical framework for evaluating and improving design.
This is an article that is well worth reading by all designers.
Let us know what you think in the comments.
