ARTICLE SUMMARY: A designers part of our job is to help its users work smarter, not harder. Sometimes in the process of doing that we inadvertently miss the mark.
While minimizing clicks can contribute to a more efficient experience, good UX is about much more than that. It’s about creating an intuitive, enjoyable, and accessible journey for the user.
When a user is a trying to do-a-thing, they are often presented with an excessive number of places to look for what they need. If you are not careful your user can end up playing “Where’s Waldo”. Let’s face it, the last thing a user needs is to spend an excessive amount of time looking for something that should be right there in front of them or at least easily accessible.
“Good UX is not just about minimizing clicks” by Avi Siegel shows us there’s more to good UX design than minimizing clicks, it’s about creating a great user experience that keeps people coming back to your site. To do that he suggests
- Minimize effort, not clicks
- Analyze usage
- Consider the Pareto principle
We need to make sure the interface helps users accomplish what they need easily and efficiently. We need to consider all types of users, regardless of abilities or disabilities and ensure all users are able to navigate and use the product.
The goal is to create patterns and interactions that are predictable across the product, ensuring users can build mental models easily minimizing the users frustration.
Avi closes out by telling us to “minimize the amount of effort it takes to use your product. Increase your users’ efficiency, and in so doing, increase the value they attain when using your product.”
This is an article well worth reading, Let us know what you think in the comments.
