ARTICLE SUMMARY: When it comes to branding your logo is at the top of the list when it comes to what your target audience will see first when visiting your website. The importance of the logo can not be understated.
When you think of the Nike swoosh, the Michelin man and McDonald’s golden arches you have to wonder how they came about, what was the process the designers followed to come up with those logos, or did the idea just come out of the sky like a thunderbolt.
“How to design a logo: 15 golden rules” written by Nick Carson , David Airey will help you design the best logo possible for you and your clients. There is a lot to consider when designing a logo and you need to pay attention to what you are doing. Some of the rules you need to be looking at are
- Do the groundwork
- Make your logo design easy to recall
- Consider the wider brand identity
There are hundreds, even thousands of brands competing for our attention, and this means brands need to differentiate themselves visually from the competition, and while branding is so much more than a logo the logo is still the first thing people will see when they arrive at your website.
When starting a new logo design project or updating an existing logo it can be a bit overwhelming, an article like this will help keep your design heading in the right direction with you focusing your attention on details with a minimum of distraction.
For designers there is no better feeling than creating the perfect logo that aligns with the right product making your branding a priceless asset for yourself and your clients.
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