Every business has a language all it’s own, a jargon, or terminology that eliminates confusion when clarifications are needed to be discussed between two people in the same or related field of work.
As graphic designers, clients will possibly call on you to create a special typeface for a project or marketing campaign. In dealing with a type foundry, knowing their terminology is a must when creating the perfect typeface for that special project. The Original Cheatsheet by Martin Silvertant is a quick and ready reference to help you deal with a type foundry in a professional and knowledgeable manner helping you to create that special typeface for you or your client.
Give it a try and let us know what you think in the comments.
