ARTICLE SUMMARY: When it comes to design the days of throwing ideas against the wall to see if it sticks are over. With the advent of computers and the internet consumer research has evolved into an applied social science. 

Research plays a crucial role in branding and design, it serves as the foundation upon which effective strategies and communication help build successful outcomes.

Supercharge your research impact: 10 secrets to success you won’t learn in school” by Rebecca Knowe is a look at her 15 years as a user experience researcher and what she has learned. A few of the things she talks about are

  • Planning your research project
  • Conducting research
  • Sharing research results

Designers today need to understand their market and the trends and behaviors of their target audience. By analyzing your competitors you’ll identify gaps in the market that may present opportunities to help you stand out from the crowd.

Along with enhancing the User Experience the goal is to create targeted marketing campaigns that speak directly to the needs and desires of the target audience. Without the understanding you get from your research building trust becomes more of a challenge that could have been avoided.

Rebecca Knowe concludes her article by hoping these practices will lead to greater alignment and support from your stakeholders for your research, and give you a huge amount of research impact.

This is a great article for all designers, especially the beginners.

Let us know what you think in the comments.