How to explain branding to business folk
ARTICLE SUMMERY: When someone mentions branding what comes to mind? Well, depending on who you...
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Tag: BrandIdentity
THE TORTUOUS JOURNEY OF ENHANCING OUR COLOR PALETTE
ARTICLE SUMMARY: We spend a lot of time taking about color, the importance of color can not be...
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Let’s Look At Typefaces And Brand Identity
Typography done well is incredibly powerful.
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Brand Storytelling Beyond The Hero’s Journey
For brands, one of the greatest changes has been the rise of pervasive communication in a globally networked society. Brands used to own their own narrative in a closed system wherein they were the broadcaster.
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1967 | A Modern Identity Takes Form in Ancient Lettering
The New York Times has begun testing a new home screen design on a small sample of its audience. The goal is to “gather feedback from both the newsroom and readers while making further adjustments,” the staff was told in a memo this week.
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